XTERRA “Couch to Trail” programdesigned to help first-timers get into the sport. Growth is the number one goal for any business. This is an all to common assumption. In reality growth through retention of clients (or in this case participants) and the introduction of new participants is the true goal. Off road triathlon has seen …

The post XTERRA Launch “Couch to Trail” Program appeared first on DirtTRI.